Why care about ecodesign?
There are many reasons why companies should embrace ecodesign. For some, ecodesign can be a way to meet consumer expectations. It can also be a strategic way to differentiate themselves from the competition or to meet regulatory requirements for exporting their products. For others, ecodesign goes beyond simply a marketing positioning tactic; its primary aim is to reduce the product’s environmental impacts while maintaining its effectiveness and value for users.
Benefits of ecodesign
Ecodesign is a great way to marry increased economic benefits with reduced environmental and social impacts. These impacts can include everything from climate change and toxicity to waste generation and environmental pollution – right over the product’s entire life from the extraction of its raw materials to its eventual disposal. This approach offers several benefits: It optimizes material and energy consumption, while reducing manufacturing and logistics costs. And by modifying the product’s characteristics, it can also create new value, new collaborations, and new business opportunities.