Sani Marc Group’s virtual magazine

The Growth of the Organic Market

Haven’t jumped on the organic bandwagon yet? If you’re still not convinced about the benefits of eating organic food, you might want to read on.

There’s no denying that today’s consumers are generally more educated about the food they eat than our parents ever were. Thanks to this knowledge, most people now know about things like additives and GMOs – as well as their environmental impacts. This knowledge has also prompted more consumers to buy local products that have travelled less distance, and to support companies with a pro-environmental attitude. A growing number of consumers are now also demanding GMO-free and certified organic products. What started out as a grassroots “back to the land” movement is gaining mainstream traction. Consumers increasingly want more naturally made products – just like the healthy, locally made and consumed food our ancestors used to eat. Sales of organic veggie baskets, delivered to the consumer straight from the farm, have also skyrocketed in recent years.

Canada is certainly an ideal country for producing organic food; we have plenty of land and a relatively cooperative climate. And our organic industry has certainly come a long way in recent decades; it’s now diversifying and conquering new markets. Back in the early 1980s, organic farming was a small but growing industry in Canada. More recently, this sector has seen so much growth that consumption of organic food has solidly outpaced production. So much so, in fact, that the organic food market currently boasts the strongest growth rate in the global food industry: Sales of organic food in North America are growing by about 20% a year!

Other food for thought:
•    There are approximately 3,900 farmers growing certified organic products in Canada.
•    One of the fastest growing sectors is organic livestock production.
•    Canada has nearly 1,200 certified organic processing and handling businesses, which produce a myriad of ingredients and ready-to-eat products.
•    Canada’s organic market has grown exponentially in a short time. In terms of size, it now ranks 4th in the world.
•    Canada’s organic market is currently evaluated at over $3.5 billion.

Eating organic is more than just a passing trend in Canada. It appears to be here to stay, and it offers huge growth potential. A growing number of Canadians find the thought of eating organic appetizing, but there is still much work to be done in the way of educating consumers on the many benefits organic food can have on our health and on our future. Chew on that!

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