Sani Marc Group’s virtual magazine

Would You Like Apple Slices Instead of Fries for Your Child’s Combo?

In today’s blog, I will make mention as to how fast-food companies ask questions when clients order (but, for once, in a positive manner!).
The title of this blog is what I overheard a cashier asking another patron when they took an order for a child’s meal (not mine as he is hooked on French fries already!).  This simple question gave me both a chuckle and some questions about how our industry interacts with our clients.

Some questions that came to mind included:

  • Do we know the when it makes sense to propose an improved option?
  • Can we back it up to as why the new option is better for them (apples vs. yummy, deep-fried potatoes) or is it solely based on our own insight?
  • Are we just assuming our clients know all the best options we have to offer?

The cleaning industry, like many others, is in a drastic change.  Many new options are being proposed while many evolving technologies are now priced at levels which make consumers see them as viable options (green vs. traditional chemicals, riding vs. walking scrubbers).

There is no stopping our industry from changing, but if you want to help guide its path, then now is the time to get active. 

  1. Look for credible sites, people and experts which can advise your clients when they are considering adopting a newer technology.
  2. Read the full report (and not only the summary) when a new product or technology is introduced.  This may take time and there may be things that are not readily understood, but that is why we have #1.
  3. Ask yourself – will the benefits of this new technology improve my customer’s outcome? By how much and at what costs? Examine the tangible, measurable benefits for your specific application. Don’t fool them with hype.
  4. Ask questions. How was the technology tested? Is there a peer review, independent tests available? Is the product certified by a third party agency?  Does the agency actually test the product or are they relying on the information provided by the manufacturer?
  5. Spend some time to read and participate in qualified online industry groups such as ISSA on linked-in.
  6. Go lead.

Simple and sometimes subtle changes can foster needed incremental and/or dramatic change.  Our industry, with proper leadership will always be very practical, changing and needed.  As the general public now understands the relationship between cleaning and health, there has never been a better time to invest in newer technologies that can improve their cleaning standard.

Just make sure the solution is truly right for their particular situation.